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Valentine's survey shows spending goes steady

Money can’t buy love this Valentine’s Day as the 2013 Discover Valentine’s Day survey finds that the majority of couples prefer spending quality time together over receiving an expensive or elaborate gift.

Celebrants of Valentine’s Day also indicated they most enjoy receiving traditional gifts such as flowers, gourmet chocolates and casual dinner dates from their partners.

When it comes to spending, more than half of respondents won’t be shelling out for a costly vacation getaway or dinner date this Valentine’s Day. Twenty-eight percent of both men and women are planning to spend nothing, nada, zilch.

More than half of respondents, 53 percent, said they plan to spend about the same as they did last year, while 7 percent plan to spend more and 25 percent plan to spend less.

The majority of shoppers share the belief that the amount they spend does not necessarily represent their affection, as 83 percent say they do not change their Valentine’s Day spending to demonstrate their feelings.

If their significant other’s spending were capped at $50, 39 percent of respondents would want dinner at a casual restaurant, 34 percent would want a quiet night at home with their partner, and 15 percent would want a creative, personalized gift.

In order to find that perfect gift, 49 percent of shoppers plan to shop only in stores and 43 percent plan to combine their efforts between shopping in stores and online. Only 8 percent plan to shop online only. Tablets and smartphones are getting no love this year, as no one surveyed plans to use them for Valentine’s shopping.

Not all respondents plan to spend the day with a significant other. Of those choosing to spend the holiday in other ways, 46 percent are most likely to spend the day with family.

The Discover 2013 Valentine’s Day Shopping Survey was conducted online with 1,000 adult U.S. general population respondents. The survey was conducted Jan. 16-21.

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