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CableHub product looks to keep cords untangled

Published: Wednesday, Aug. 21, 2013 4:10 p.m. CDT • Updated: Wednesday, Aug. 21, 2013 4:11 p.m. CDT

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McHENRY – With the idea of helping people keep the cords for their assorted electronic devices from being cluttered, a business has created a product to keep the cables from getting tangled.

Limitless Innovations is marketing its CableHub, its first product it launched in January to help people organize the cables they have for their cellphones, smartphones, gaming devices or tablets. It can even fit cords as thick as ethernet cords, said Rock Smeja, the vice president of marketing.

Smeja, his parents, Michael and Rochelle Smeja, and his aunt and uncle Sharon and Daniel Smeja are all co-owners of the company.

The CableHub, a 3.5-inch-wide and 1.5-inch-tall product, can hold up to 10 feet of cable for up to seven devices. The small device sits on a desk or nightstand.

Michael Smeja had the idea for the electronic accessory that helps prevent cords from falling to the floor when they’re not connected to their devices.

“Every day he goes to plug in his phone at night and the cord or the cable is behind the nightstand,” Rock Smeja said. “He’s got to put it underneath a lamp, a book, or an alarm clock, so it doesn’t slide back.”

The hub is made of two plastic shells that snap together and a rubber washer inside.

The product comes in a square or circle, and in 13 colors, including two premium ones that glow in the dark. Limitless even has options to personalize the hub with a family photo, a logo or other artwork.

“We got to have something that will keep the cable where it’s suppose to be,” Rock Smeja said. “While we’re doing it, why not make it customizeable, like a picture frame?”

The product retails for $14.95 to $16.95.

The company is selling the product on its website, www.thecablehub.com. It also is sold at Amazon.com and through Skymall, among other places. So far, Limitless Innovations has shipped out 15,000 to 20,000 CableHubs.

It’s involved in a competition through Walmart to get its electronic accessory onto the shelves of the big box chain.

People can vote online through Facebook. The company had to create a video promote the product, showing how to keep cables from becoming cluttered. Voting runs through Sept. 2.

A handful of the top vote-getters then move on to the next round, where the products are featured in a web series.

The ultimate winner or winners can have their products sold on Walmart.com and receive marketing support.

Parts for the simple device and the packaging materials are all made by Chicago-area manufacturers, such as Dordan Manufacturing in Woodstock, Rock Smeja said.

“With the push being ‘everything Made in America’ ... we want to be able to create the jobs locally,” Rock Smeja said. “Everything is local ... If you have an issue, ... and you had to call another country, it’s hard to get that support and be able to manage that properly.”

The company is working on a version of the CableHub that would have a circuit board with adapters on the inside and could charge devices, including Apple products.

When that version becomes available, which officials hope is the beginning of next year, Rock Smeja said the company expects it to cost about $50.

“There are things like this that are cable organizers, but this is unique as it’s the only customizable one,” Rock Smeja said.

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Limitless Innovations Inc.

What: Maker of the CableHub, a desktop cable organizer designed to keep electronic devices from getting tangled. It is the sister company of Metalmaster Roofmaster in McHenry.

Where: 4800 Metalmaster Way, McHenry

Information: www.thecablehub.com or 855-843-4828

Contest: To vote for CableHub in the Walmart Get on the Shelf competition, visit getontheshelf.walmart.com

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