Lakemoor hires firm to ‘refine’ new village logo

LAKEMOOR – The village’s new logo is going to get some fine-tuning.

The Village Board hired Five-by-Five Media Direction at its meeting Thursday evening to refine the village logo.

The logo was adopted earlier this year as part of a community-wide contest, but not long afterward, some trustees raised concerns about the design, said Matt Dabrowski, the director of community and economic development.

“They wanted us to take another look at it, see if there were ways we could refine it,” he said. “It seemed like it was lacking something. ... They wanted to strengthen that logo to help in our branding of the village.”

Five-by-Five Media Direction will develop a few options and present them to the board in December. The firm also will update the website to incorporate the new logo.

The cost to the village is $3,000.

As the village continues its development push, the community and economic development department also got its own website, discoverlakemoor.net, which operates as a landing page for the business community to gain information about the village and incentive programs that are available.

Dabrowski is working on adding a school section aimed at the residential market.

“We need to increase our number of rooftops in the community,” he said. “One of the key things developers and eventually residential buyers look for is the status of the schools.”

At its meeting Thursday, the Village Board also voted to combine the Plan Commission and Zoning Board of Appeals into one Planning and Zoning Commission, which Dabrowski said will help to streamline the development review process and maximize the pool of volunteers the village has.

The board also voted to allow overnight parking on one side of village streets.

Currently, parking is prohibited on all village streets between 2 and 6 a.m. because the village’s roads are “very narrow,” Village Administrator David Alarcon said.

The change was proposed to address resident complaints about limited places to park, in particular families who have added to the number of cars they have because their children now are teenagers, he said.